Bristol-Myers Squibb launched its Study Connect website in 2011, years before trial transparency gained the traction it currently enjoys in today’s pharmaceutical industry. The title of this webinar only tells part of the story; Study Connect goes beyond finding clinical trials. The website is a complete clinical trial engagement platform that matches visitors to trials, provides multiple ways people can learn more about or participate in a trial, and even includes access to trials of other sponsors.
In this webinar, you’ll learn:
• How this project addresses challenges the public has with clinical trials
• What key features and functionality have been developed over time to improve the user experience and access to information
• The approach for defining key metrics to measure the impact of the website
• Ways team members encountered and overcome challenges along the way